2023 Content & Media Strategy Report from The HubSpot Blog

HubSpot is the global leader in Marketing Technology, powering more than 350,000 companies to grow their businesses. The HubSpot blog features insightful stories, expert tips, and lessons learned from our community of entrepreneurs and marketers working to solve problems every day. As a marketing company, HubSpot knows how important it is to stay on top of the latest trends in the digital marketing world. This report covers 2023 content and media strategy trends that will help your business grow in the coming years. This report from HubSpot shares results from a survey of 1,000 business leaders (834 respondents in the US) about how they manage content, and marketing, "Despite all the volatility, 62% of media strategists claim that their content exceeded their expectations in 2022. And if anything, 2021 and 2022 showed marketing teams the value of preparing forward and replanning content. We polled 600+ media planners to gather information on their goals, strategies, the tools they employ, and how they handled the particular challenges of 2022 in order to get a sense of how marketers planned or pivotal their way through such an unpredictably year and how they will approach media planning in 2023. and social media. The survey also identified the business attributes that shape their content strategy and what influencers are attributed to different clusters of the HubSpot content ecosystem.